the average American spends only $17 a year on music, a number cited to me by an indie label executive who wished to remain anonymous. "If you get more folks spending $17 a month on music," he says, "there's a bigger pot of money to split up and it lets us use the power of our own marketing rather than gatekeepers to develop fans and convert that most precious commodity — attention — into revenue, however that consumer might choose to engage."
Source: Debate rages as Spotify, MOG, and Rdio kill / save the music industry - The Verge
I am not an 'average' music consumer. And I am not 'America'. But $17? I can spend that on music in a day*.
And does that $17 refer to money spent on streaming subscriptions? Downloads from iTunes or Amazon? Would iTunes Match or Google Music count?
(*Most recent purchases: John Forté - The Water Suite - EP;John Forté - The Bloomingdale's Acoustics - EP and John Forté - From Brooklyn to Russia With Love! (The Sampler) - EP. Yes, I'm really into John Forté. And yes, purchased in one sitting.)
Relevant: Behind the music: Is Sweden selling its music-makers for a song? - the guardian Release day economics - uniform motion Spotify From a Musician’s Perspective - musicianwages.com